If ever there was David and Goliath moment . This was it! An event of a global super brand taking on a minnow And loosing ! (High court battle against Heineken) 😀
Tiger Gin had a problem on its hands and Heineken though it could squash the annoying little bug 🐜 and protect their brand. Heineken had argued that “tiger gin” and “tiger 🐯 beer ” were too closely linked and that one would damage the image of the other. The judges in the court case overthrew Heineken’s objections and the end result was that Tiger Gin got its name and I get to try this product to see what all the fuss is about.
JJ Lawrence (owner of Tiger Gin) followed his passion and produced a new class of luxury British Spirit using only the finest botanicals and spices, carefully chosen from the best harvests from around the world.
A formula that gives the taste a smooth and sweet feel.
Distilled and bottled in the UK.
It was named TIGER GIN due to the long drawn out fight with JJ and the courageous actions for the little guy to take on a global company.
Having won a legal battle in the High Court, this Shropshire gin is the ‘baby’ of a Shropshire lad – JJ Lawrence. It is crafted in England by artisan master distillers using traditional methods, and proudly presented in a unique bottle with great care and affection. Working alongside a local distiller they have created a unique, complex formula. which results in a great tasting, smooth, sweet gin.
Below (if you’ve never seen them are the ingredients for TG.)
The taste test.
Aroma : Strong Juniper and a zesty lemon drizzle cake citrus
To taste, Strong juniper and liquorice fill the mouth – slightly sweet. Coriander seed, cinnamon and cassia bring a waxy lemon finish.
Tiger is classically styled gin to taste as the gin slides down the throat easily . Rich juniper enhances the classic G&T taste and in terms of a cocktail. In terms of a cocktail, the liquid makes for a lovely, traditional Martini.
One thing that is mysterious is …. who is JJ Lawrence. A quick search of the internet shows little evidence of the man/ or woman behind this fabulous product. Maybe that the way it’s supposed to happen , maybe the brand speaks louder than the people behind it.
Any info on the man the myth is greatly appreciated .
Music Pairing : Ludivico Einaudi – Elements